What Our 150-Point Marketing Plan Actually Looks Like for a Home Listing in Cincinnati

You've probably heard it before: "We have an aggressive marketing plan for your home." Every agent says something like it. But when you ask what's actually in that plan, things tend to get vague fast — professional photos, MLS, maybe some social media. That's it.

So what does a real marketing plan look like? Not the version on a one-page handout at a listing appointment, but the one that actually gets executed, step by step, for every listing — no exceptions?

Here's ours.

Why a Written, Executed Plan Changes Everything

Sellers in the Cincinnati–Dayton corridor — whether in West Chester, Monroe, Mason, or Lebanon — are navigating a market where presentation is everything. With inventory still competitive and buyers doing most of their research online before they ever set foot in a home, the gap between a house that generates real interest and one that sits comes down to execution.

Our 150+ point marketing plan isn't a talking point. It's a working checklist Jill runs for every single listing. It covers everything from the moment you agree to work with us through closing day. And because it's documented and assigned to specific people with specific roles, nothing falls through the cracks.

Here's how it actually unfolds.

Phase 1: Before a Single Photo Is Taken

Good marketing starts well before picture day. In our process, the pre-listing phase is where strategy gets set and the listing is set up to succeed.

Once we've won your listing, our team immediately gets to work behind the scenes:

• Your property information is entered into our CRM, your transaction is opened in DotLoop, and all disclosure documents are prepared and sent for signatures.
• We order professional HDR photography and a cinematic walkthrough video through our preferred vendor, Wow Video — typically a full package that includes 35+ photos and a full video tour.
• For appropriate price points (generally $600K+), we also coordinate neighborhood feature photography and a lifestyle "sizzle" video to give the listing a premium editorial feel.
• Matterport 3D tours are ordered through Homes.com so buyers can walk your home virtually before scheduling a showing.
• Drone video and photos are scheduled when the property warrants it.
• A property-specific vanity URL is purchased from GoDaddy so your home has its own dedicated web address.
• Just Listed postcards are ordered and mailed to 125 nearby households to generate neighbor-driven awareness before the listing even goes active.
• Door hangers are created and scheduled for delivery to the surrounding neighborhood, personally inviting neighbors to your open houses.
• Room measurements are taken and documented.
• Your lockbox, yard sign, and any applicable riders are staged and ready to install.

Most sellers have never seen this level of behind-the-scenes prep. By the time your home goes active, the audience is already being built.

Phase 2: Launch Day — Going Active With Momentum

We typically draft listings on Tuesdays and go active on Wednesdays. That timing is intentional — it maximizes early-week MLS visibility so your home enters the weekend buyer search cycle with showing history already building.

On listing day, here's what happens:

• Your home is entered into both the Cincinnati and Dayton MLS systems, maximizing regional exposure across both markets.
• Open house dates and times are published in both MLS systems, and separately confirmed on Zillow.
• All legal documents — including disclosures, property information sheets, and community feature sheets — are uploaded to the MLS and to ShowingTime so cooperating agents have everything they need immediately.
• Virtual tour links (Matterport/Zillow 3D and our video tour) are embedded directly in the MLS listing.
• ShowingTime is configured with your showing preferences, and all relevant attachments are uploaded for buyer's agents to access.
• Easy Offer is set up in DotLoop so any agent submitting an offer has all property docs at their fingertips — no friction, no delays.
• An AdWerx Just Listed digital ad campaign goes live, targeting buyers and agents online based on geography and browsing behavior.

You also receive an email from us the day before you go active walking you through exactly what to expect — so nothing is a surprise.

Phase 3: Active Marketing — We Don't Just List and Wait

This is where a lot of agents stop. For us, it's where the real work begins.

Reverse Prospecting

We pull reverse prospecting data from both the Cincinnati and Dayton MLS systems — this tells us which agents have buyers saved in their CRM whose criteria match your home. Those agents are uploaded to BombBomb, and we send them a personalized video email with a direct link to your listing's landing page and a compelling pitch for their buyer. We're not waiting for buyers to find your home. We're going to find them.

Your Listing Landing Page

Using Wow Video's Website Builder tool, we create a dedicated listing landing page — then forward your vanity URL directly to it. Sellers receive a text with the link the day photos arrive, and we share it everywhere: social media, agent outreach, MLS links, and more.

Social Media Distribution

Every listing receives a coordinated social media push:

• A full-length walkthrough or sizzle video uploaded to YouTube in our Listings playlist
• A short-form Reel created from your photos with music, distributed to Instagram, YouTube Shorts, TikTok, and Facebook Stories
• A Just Listed graphic post on Facebook and Instagram with your marketing remarks
• A Speculo open house ad targeting buyers online in the days leading up to your open houses
• Facebook and Instagram Live coverage on open house weekend

Open Houses — Two of Them, Done Right

Every listing gets two planned open houses. And we don't just unlock the door and hope people show up.

Before each open house:

• Door hangers go to the immediate neighborhood personally inviting neighbors
• 15–20 directional signs are placed
• An open house graphic and video are posted to social media
• The event is registered in both the Cincinnati and Dayton MLS, plus Zillow
• A pre-loaded open house kit — with registration sheets, neighborhood info, school data, a neighborhood map, and SWSH listing flyers — is staged and ready

On open house day, we do Facebook Live from the property and flutter flags are placed for street-level visibility.

Ongoing Seller Reporting

Every week, you receive a marketing performance report covering views, clicks, showings, and feedback. You always know what's happening and how your home is being received by the market. If adjustments are needed, we make them — and we talk through them with you proactively.

Phase 4: Under Contract Through Closing — Nothing Gets Dropped

When an offer comes in, Scott leads the negotiation — both on price and terms, and later through the inspection and defect negotiation process. His hands-on knowledge of how homes are built and what actually needs to be addressed (versus what's leverage) is a real advantage for our sellers.

Once you're under contract:

• MLS status is updated in both systems immediately
• Your transaction is submitted to our Transaction Coordinator
• You receive a Pending social media post to keep your network informed
• A SOLD sign rider goes up within seven days

One week before closing, we request your review (through our Arrivala system), send your closing gift, and begin our Just Sold neighborhood outreach — door hangers and postcards — to let the community know what your home sold for and to keep our pipeline moving on your behalf.

What This Looks Like in Practice

A seller in Monroe Crossings reached out to us after a disappointing experience with an agent who had listed their home, done one open house with no follow-up, and gone quiet. Three weeks, two showings, zero offers.

When we took over the listing, we went back to step one. New photography. A full marketing launch with reverse prospecting to agents who had active buyers in the Monroe area. An open house with neighborhood door hangers personally delivered. Within ten days, they had two competitive offers and accepted one above asking price.

Nothing magic. Just the plan, executed completely.

Frequently Asked Questions

Do you do all of this for every listing, or just higher-priced homes? Every listing receives the full plan — no exceptions. The level of some individual components (like neighborhood sizzle videos or specific ad budgets) may scale with price point, but the core 150+ steps are executed for every seller we work with.

What's reverse prospecting, and why does it matter? Reverse prospecting means pulling MLS data to identify buyer's agents who have active clients searching for homes that match yours — then reaching out to them directly. Instead of waiting for buyers to find your listing, we go find them. It's one of the more overlooked tools in real estate, and we use it for every listing in both the Cincinnati and Dayton MLS systems.

How often will I hear from you while my home is on the market? At minimum, once a week through a formal marketing report covering views, clicks, showings, and feedback. More frequently as activity warrants — and any time there's something you need to know, we call, we don't email.

What makes your open houses different? We schedule two planned open houses per listing, both promoted through MLS, Zillow, social media ads, and neighborhood door hangers delivered in advance. The open house is treated as a marketing event — not just an unlocked door.

What does your inspection and defect negotiation process look like? Scott leads this process for our sellers, and it's one of our strongest differentiators. He brings deep hands-on knowledge of construction and home systems, which means he knows what's a legitimate concern, what's negotiable, and what's overreach from a buyer trying to re-trade the deal. Our sellers consistently tell us this phase of the process felt calm and well-managed.

The Bottom Line

A real marketing plan is specific, documented, and executed — not described. The difference between an agent who says "we market your home aggressively" and one who hands you a 150-step checklist and executes it without exception is real. And it shows up in your final sale price.

If you're preparing to list in the Cincinnati–Dayton area — whether in Monroe, Mason, West Chester, Lebanon, Springboro, or anywhere in between — we'd be glad to walk you through our full process and show you exactly how it applies to your home's situation. No pressure, no obligation — just a conversation.

Sell Strategically →

"We had been on the market for three weeks with another agent — two showings and nothing. Scott and Jill relaunched the listing from scratch. Within ten days we had multiple offers and sold above asking. The marketing they did was completely different from what we had experienced before." — Monroe Crossings Seller

"Every week we got a report showing exactly how our listing was performing. And when the inspection came back with a long list, Scott walked us through every single item and explained what actually mattered. We never felt like the deal was in jeopardy — we felt like we had someone in our corner who knew exactly what to do." — West Chester Seller